We see a conscious world where people and organizations thrive. A world where individuals understand their impact and take responsibility for their actions. A world where businesses prosper and create positive value for people and our planet

We are an advisory firm based in Amsterdam dedicated to helping organisations with their transition to circular economy. We team up with business leaders and passionate change-makers from all sectors to multiply our impact and drive this global change together

Circular Business Models

Integrating business and sustainability is no longer a nice to have or a necessity. It is a source of innovation, people engagement and financial sustainability. Circular business models are the key to this transformation. From resource efficiency, dematerialisation, renewables, technology, better service, to leasing products instead of owning them - opportunities are arising for all types of organisations and industries.

Technology for good

Technology is one of the most powerful drivers of circular economy. From data, AI, sensors, digital platforms, cloud to blockchain. Technology creates infrastructure for products and materials to be reused over and over again - without the need to extract virgin resources and generate unnecessary waste. It is also crucial to connect all parties in circular value chains and foster global collaboration.

Sustainability at the core

Adopting sustainability principles and adjusting business model will not only limit dependency on the scarce resources and ensure stronger resilience towards the future. It will also enable better engagement of the employees and external stakeholders. It is a key to financial success, talent attraction and competitive advantage and therefore must be integrated in the overall business strategy.


Circular Economy

To stop the temperatures rising and warming the planet, we need to stop emitting greenhouse gasses. While we need to switch to renewable resources, this will help us to cut around 55% of the emissions. The other half is linked mainly to the resources extraction, production and waste creation. And that’s exactly where Circular Economy business models play a big role: From design creating modular products that are build to last, easy to repair and share, through enabling access to services instead the classy product ownership, creating circular supplies where one’s waste is a perfect input resource for others, platforms enabling connecting, sharing and waste elimination while building new relationships with the stakeholders. 

With only 9% of the world economy being circular and given the expanding targets of various national governments to transition to circular economy, there is a major opportunity for organisations to adjust their business models and thus create a tangible long-term competitive advantage. It is estimated that transition towards Circular Economy is an opportunity worth €1.8 trillion in Europe alone and it has a global potential to achieve €4.5 trillion. Additionally, the research of the WBCSD and BCG found that 97% of respondents indicated that Circular Economy drove innovation and made the company more efficient and competitive and 51% stated that the circular activities already add to company profits.

Creating the future without waste, with healthy planet and people.