We see a conscious world where people and organizations thrive. A world where individuals understand their impact and take responsibility for their actions. A world where businesses prosper and create positive value for people and our planet
We are an advisory firm based in Amsterdam dedicated to helping organisations with their transition to circular economy. We team up with business leaders and passionate change-makers from all sectors to multiply our impact and drive this global change together
To stop the temperatures rising and warming the planet, we need to stop emitting greenhouse gasses. While we need to switch to renewable resources, this will help us to cut around 55% of the emissions. The other half is linked mainly to the resources extraction, production and waste creation. And that’s exactly where Circular Economy business models play a big role: From design creating modular products that are build to last, easy to repair and share, through enabling access to services instead the classy product ownership, creating circular supplies where one’s waste is a perfect input resource for others, platforms enabling connecting, sharing and waste elimination while building new relationships with the stakeholders.
With only 9% of the world economy being circular and given the expanding targets of various national governments to transition to circular economy, there is a major opportunity for organisations to adjust their business models and thus create a tangible long-term competitive advantage. It is estimated that transition towards Circular Economy is an opportunity worth €1.8 trillion in Europe alone and it has a global potential to achieve €4.5 trillion. Additionally, the research of the WBCSD and BCG found that 97% of respondents indicated that Circular Economy drove innovation and made the company more efficient and competitive and 51% stated that the circular activities already add to company profits.
“What you do makes a difference, and you have to decide what kind of difference you want to make.”
- Jane Goodall -
"If we could build an economy that would use things rather than use them up, we could build a future."
- Ellen MacArthur -
"We can't solve problems using the same kind of thinking we used when we created them."
- Albert Einstein -
"What humans do over the next 50 years will determine the fate of all life on the planet."
- David Attenborough -
"Our world is now in the early stages of a sustainability revolution, that has the magnitude of industrial revolution but the speed of the digital revolution."
- Al Gore -
"There is no greater thing you can do with your life and your work than to follow your passions – in a way serves the world and you."
- Richard Branson -